Living Local, Going Local

To provide an opportunity for 26 local government units (LGUs)of Cebu to showcase their places, products and packaged tours and connect them with tour operators and local communities, the Cebu Provincial Government, through the Provincial Tourism Office, held last October 8-10 the “La Vida Local” 2018 travel fair and summit at the SM City Cebu Northwing Atrium. A total of 11 partner green hideaways also featured their products and attractions. On the third and final day, a “tourism summit” was held at the same venue. Speakers shared their expertise, particularly on farm tourism, faith tourism, and MICE, as well as on updates on Cebu’s hotel, transportation, and the new airport terminal. It was not all work, though, for the tourism officers and their staff, as the fellowship night provided them an opportunity to also laugh their tiredness and worries away. Catch the next La Vida Local and other Cebu tourism updates by ensuring you like our Facebook page!

Cebu Journeys: A Tourism 2018 Report

There remains a lot to accomplish and opportunities to take advantage of; much remains to be done, and so little time. But rest assured the Cebu Provincial Government, through the Cebu Provincial Tourism Office, is focused on its vision for Cebu as a sustainable destination, where we welcome visitors to discover our shores, our hills our fields, our culture, our history, our heart, without having to sacrifice the environment and our people. Towards this end, we will set out to provide meaningful and positive experience to guests and clients, maximize benefits and minimize negative impacts to communities and the industry, and encourage and adopt sustainable tourism practices for all.


Suroy-Suroy lives up to expectations

HELD under the watchful eye of former Department of Tourism-7 director and Cebu Provincial Government...

CEBU LGUs finish ecotourism training

AFTER undergoing a trainor’s training and another on management planning in the last two years,...

OSLOB WHALE SHARK WATCHING: Sugbu Turismo updates country’s conservationists on interventions

Environmentalists and conservationists from different parts of the country converged in Tagbilaran City, Bohol last...

Guilang Tableya venturing into chocolate making

“Mas enhanced ang flavor kay finer granules and mas presentable tan-awon kay glossy na siya,”...


Birding Tour & Nature Trek

Alcoy is a safe haven for the rare endemic birds and plants of Cebu that stay hidden within the remaining forests of Cebu. With local forest wardens as your guides, you can traverse through the forests of Nug-as, and you may just spot the elusive Cebu “siloy”… Read More



Bojo River Cruise

This municipality is a world-renowned tourist destination, being one of the 2016 top sustainable destinations in the world. As you drift down the Bojo River, immerse yourself in the natural wonders while local guides tell you about the unique mangroves that surround the waterway… Read More



Heritage Walk

Lose yourself as you explore the municipality of Boljoon, where things seem to be frozen in the stream of time. As you walk through the Nuestra Señora del Patrocinio de Maria Parish Church and its museum, local guides will… Read More



Culinary Journey

While it is a renowned heritage site, Argao is also a culinary destination. The local delicacies are all made with timeless, traditional methods. Argao’s most famous specialty is torta, which is a cupcake-like pastry that gets its unique flavor… Read More



Farm To Table Tour

Discover the secrets to local health with a visit to the organic demo farm in the scenic town of Alegria. The local farmers will be more than happy to share with you their techniques on organic farming… Read More


Cebu doesn’t cease to surprise. Just when you think you’ve seen them all, you realize you’ve seen nothing yet. Travel to Tabuelan and discover unspoiled beaches this side of paradise. Hasten to Samboan and commune with nature: climb its mountains, discover its caves, and chase its waterfalls. Then when you have felt one with the universe, scale Escala de Jacob for a deeper fellowship with the divine. Explore magnificent Malapascua, and dive with the thresher sharks.


Floating Restaurant

Float down an idle river in the town of Tabuelan, found in the north of the Cebu island. Aside from offering delicious local foods in this floating restaurant, you can also be toured by the local interpreters as they tell you all about the unique mangrove environment surrounding the river and spin tales of local folklore that many natives still believe to this day.



Aguinid Falls

On the very southern end of the island of Cebu is the municipality of Samboan. It is only in this small town where you can experience the majesty and adrenaline rush from waterfall chasing. These waterfalls are small pockets of a different kind of tropical paradise, where you are surrounded by the sounds of rushing water and the local wildlife.



Thresher Shark

Malapascua is a little island off the coast of northern Cebu, home to the beautiful thresher sharks. These sharks are known as “angels of the deep” because of its long, beautiful tail and big, doe eyes. Dive into the deep seas of Malapascua to experience a unique kind of weightlessness and to come across these amazing creatures.



Our Services

The Cebu Provincial Tourism Office offers



Information Assistance

Have a hassle-free travel as we provide you tour assistance during your trip to  Cebu. Whatever your plan is on your next trip, we are happy to assist.

Destination Development

We facilitate strategic planning and development of areas to enhance the delivery of product experiences and increase of overall long-term competitiveness of destinations.

Capacity Building

We tailor workshops and trainings on tourism for development to tourism officers, LGUs, People Organizations and Community-based associations. 

Cultural Resource Mapping

We identify, investigate and discover the natural and build heritage. The intangible heritage is the uniqueness or what they are proud of every Municipality.

Policy Development

We facilitate discussion among stakeholders leading to the formulation of tourism policy to guide all tourism development, operations and management in the Province.

Marketing & Promotions

We are here to help you promote your place, locally-made products and services! With our wide audience reach, we definitely got you covered!


Natural Resource Assessment

You can avail the services offered if you’re an official member of a registered People’s Organization & a Local Gov’t Unit or you express interest in public-private partnership.


More than a destination.
It’s a life-changing experience.

Suroy-Suroy lives up to expectations

February 13, 2019
HELD under the watchful eye of former Department of Tourism-7 director and Cebu Provincial Government consultant...
Read More

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More Information


Sugbu Turismo Office


Address: Cebu Provincial Capitol, Cebu City, Cebu 6000

Phone: (032) 888-2313 local 1131

Tel. Fax: (032) 253-5642

Hours: Mon-Fri (8:00AM – 5:00PM)