About Us

Sugbu Turismo is the primary planning, programming, coordinating, regulating, marketing, and promotions office in the Province of Cebu, relating to the Provincial Tourism Development Program, in coordination with national and local government agencies, offices, and instrumentalities, and in accordance with the national tourism plan.

Mission, Vision, and Values

What We Do

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Develop tourism policies, plans, projects, and action programs for the development of a responsible and sustainable tourism in Cebu;

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Supervise and coordinate the implementation of tourism policies, plans and projects;

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Support, advance, and promote the maintenance, protection, and preservation of historical, cultural, and natural endowments, in cooperation with appropriate government agencies and units and the private sector;

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Support, advance, and promote the maintenance, protection, and preservation of historical, cultural, and natural endowments, in cooperation with appropriate government agencies and units and the private sector;

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Monitor safety conditions of tourism sites, circuits, and communities, in consultation with the LGUs and proper agencies, and issue timely advisories to the Department of Tourism, the Department of Environment and Natural Resources, the Department of Interior and Local Government, and other national agencies;

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Evaluate tourism areas, projects, and facilities for the issuance of permits and accreditation in coordination with the Department of Tourism, the Department of Interior and Local Government, and other government agencies; establish data bank of tourism areas, and sites with tourism potential for investment purposes; and encourage private sector participation in tourism activities;

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Formulate and promulgate, in consultation with the Department of Tourism, LGUs, private sector, and other tourism stakeholders, rules and regulations governing the operation and activities of all tourism enterprises, including but not limited to classification of tourim facilities and enterprises, prescription of minimum levels of operation quality and efficiency in accordance with recognized international standards, imposition of reasonable penalties for violation of accreditation policies and recommend to the local government concerned the suspension or prohibition of operation of a tourism enterprise;

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Provide technical assistance to local government units in destination development, manpower development, standard setting, and regulatory enforcement; and

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Take the lead and implement continuing research and surveys to determine local profiles, analyze economic conditions and trends relating to tourism and travel, and compile a regularly updated statistical database on the tourism industry for publication for general public use.

Team Sugbu Turismo

Floreza Alpuerto

Floreza Alpuerto

Provincial Tourism Office - Officer-in-Charge

Research and Planning Division

Margaret Anne Momongan

Margaret Anne Momongan

Senior Terrestrial Biologist

“I love eating bibingka with latik in Dalaguete every morning.”

Maureen Quidlat

Maureen Quidlat

Sr. Marine Biologist

“I love Cebu because of its majestic white sand beaches and underwater world filled with diverse and abundant marine organisms.”

Jethro Villahermosa

Jethro Villahermosa

Field Researcher

“I love Cebu for its food and biodiversity and the great tourist attractions it offers.”

Aileen Joy Patigdas

Aileen Joy Patigdas

Historical and Cultural Researcher

“I love Cebu for the seafood in Mactan Island especially in Sutukil near the Mactan Shrine.”

Clyde Managbanag

Clyde Managbanag

Forester

“The scenic drive around Cebu makes for a road trip one should not miss out on.” #RoadTrip #Travel

Marketing and Promotion Division

Karlo Angelo Cea

Karlo Angelo Cea

Events Coordinator

“I am a proud local of Cebu. It’s a paradise island full of culture and fine discoveries. I love it here.”

Marlou Joy Taboada

Marlou Joy Taboada

Videographer / Photographer

“I love to drive to Busay for its scenic view.”

Jeff Loui Patalinghug

Jeff Loui Patalinghug

Videographer / Photographer

“I love Cebu because it can satisfy what travelers look for. It has natural beaches, breathtaking landscapes, great outdoor adventures, delicious food, and friendly and hospitable people. A long trip around Cebu is never boring because of the view overlooking the sea.”

Richard Moneva

Richard Moneva

Graphic Artist

“I love Cebu because of its homegrown Music and Art.”

Rogelio Murcia Jr.

Rogelio Murcia Jr.

Senior Writer

“I love Cebu for its warm people, rich history, and deep spirituality.”

Queenie Garzo

Queenie Garzo

Web Designer

“The cold clear water and soothing atmosphere of Obong Spring in Dalaguete makes me want to visit there every year.”

Museo Sugbu Division

Ma. Cecilia Cabañes

Ma. Cecilia Cabañes

Curator

“To be born and raised in Cebu my whole life is a privilege not everyone gets to have; working in a museum, I hear a lot of tourists say they want to change their address here. Cebu is definitely home to the country’s best which makes me truly and proudly Cebuano.”

Jacqueline Plaza

Jacqueline Plaza

Clerk

“I love Cebu, the charming island province in the Philippines; I am proud to be a born Cebuana. Its barbecue-and-puso combo is a must-try.”

Danilo Rodriguez

Danilo Rodriguez

Tour Guide

“I love Cebu because it’s a beautiful island rich in culture and heritage. Everybody is given equal opportunity for advancement.I am a proud Cebuano.”

Radcliff Estrada

Radcliff Estrada

Curator

“I love Cebu because it’s the setting of all my fond memories – my childhood, my family, and my friends. It is where my heritage comes from.”

Stakeholder Relations Division

John Roland Tabuñag

John Roland Tabuñag

Stakeholders Partnership Coordinator

“I love Cebu for its tasty masi and the silhouette of the Liloan lighthouse.”

Jason Alensonorin

Jason Alensonorin

Adventure Coordinator

“It is where I live.”

Dave John Golloso

Dave John Golloso

Training Coordinator

“Cebu has a perfect geographical location, being at the center of the Visayas. It is also the seat of the first civilization in the country; and home to rich culture and talents. There’s just so much reason that make Cebu a home to me.”

Administrative and Support Service Division

Angelie Desirie Giangan

Angelie Desirie Giangan

Administrative Officer I

“Cebu is much more than just my birthplace; it is a destination that offers every kind of attraction I can ask for — from great food , waterfalls, beaches, island hopping, heritage sites, and the Sinulog festival.”

Beverly Ibarola

Beverly Ibarola

Admin Support

“What I love about Cebu is swimming at the Mangodlong Rock Resort in Camotes Island, snorkeling at Hermit’s Cove in Aloguinsan, and eating dried mangoes in Mandaue City.”

Cezar Almirante

Cezar Almirante

Admin Support

“I love Cebu because of Argao’s delicious Torta.”

Lino Belarmino Jr.

Lino Belarmino Jr.

Admin Support

“I love Cebu because of the hospitality of Oslob’s locals.”

Crisanto Trangia

Crisanto Trangia

Admin Support

“The delicious budbud kabog and the festivals make Cebu an amazing place.”

Mae Paquera

Mae Paquera

Admin Support

“What I love about Cebu are hiking to the Osmeña Peak and having a fill of chicharon, ampao, and bocarillo in Carcar.”

Sheila Makintura

Sheila Makintura

Admin Support

“I love Cebu for the white beaches in Camotes and the rich culture of the South. The people are very hospitable and they give the warmest smiles.”

Gesmar Trazona

Gesmar Trazona

Admin Support

“What I love about Cebu is the many job opportunities available for non-Cebuanos like me. And, of course, being surrounded by beautiful Cebuanas.”

Get in Touch

We’re here to help! Contact us now!

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More Information

 

Sugbu Turismo Office

 

Address: Cebu Provincial Capitol, Cebu City, Cebu 6000

Phone: (032) 888-2313 local 1131

Tel. Fax: (032) 253-5642

Hours: Mon-Fri (8:00AM – 5:00PM)

Email: sugbuturismo@gmail.com